Superbowl Sunday is the one day in the year when people will turn on the television just for the commercials. Based on 2011’s showing, those people would have been disappointed. I can’t remember much, except that most of the ads were dreadful. And then there was that one ray of light:

But will the Darth Vader kid stand the tests of time like other Superbowl classics? Like Michael Jordan and Larry Bird shooting for a Big Mac?

Or like this other great duo?

Slapstick humor often scores big:

As do animals:

And then there are those few companies that put all the pieces together and seem to start a cultural phenomenon every single year: