I’m a lifelong bibliophile, a perambulator of bookstores and libraries, wont to picking up books at random and taking them in on a whim. So, of course, I’m a lover of book covers.
And, except for those of us who judge books only on their e-readers, covers matter. A lot. Female British author Lionel Shriver wrote a scathing piece for The Guardian of the gender inequality of cover designs. She rightly complains that the pastel images of wistful women that her publisher’s designers suggest for her are based solely on her gender and have nothing to do with her books–intense narratives, even “nasty,” as she calls them. No one wants the label chic lit, even those who predominantly write for a female audience (I’m looking at you Jodi Picoult).
Book buyers tend to form judgements about unknown books within 10-20 seconds of seeing them. Which is why the hardcover copy of last year’s The Sisters Brothers by Patrick deWitt:
makes such a better first impression than the paperback version:
The hardcover version is a visual double entendre, the paperback a pastel banality that makes me think I’m picking up a dry history of the wild west. Pass.
It’s pretty amazing when a book cover makes you do a double take, gives you a complete summary of the book in a single image. Designer Jenny Volvovski is currently creating new covers for books she’s read, and I love her take on Bradley Udall’s The Lonely Polygamist:
The main character has four wives, each with several children, and somehow the letters alone give you a sense of his life. There he is, the lonely O at the center of it all.
I could go on forever about amazing book covers, because there are so many good ones (and several blogs devoted to them). In case you’re interested, here are a lot more awesome book covers. And here’s a list of 30 books that “you should buy for the cover alone.”
But in the age of the e-reader, is the book cover an endangered art form? Chip Kidd, one of the most famous book cover designers of all time, thinks not. NPR quotes him as saying, “[Books] need some kind of visual representation, whether you’re going to be seeing them the size of a postage stamp on a computer screen or a smartphone, or sitting on a table, or on a shelf, or in a bookstore.” Of course, he’s banking on that assumption, given that that’s how he makes a living. I hope he’s right.
Here’s his TED talk on the art of designing a book cover: